Going Beyond
the Ordinary
About
Breakthrough is a full-service agency that specializes in television media placement. We are Christ-Centered in all that we do. Christian Television is a ministry that reaches millions across the world and we believe in its effectiveness to change lives. With our combined years in the television world, we bring an experience and expertise that can result in great impact to many people.
Our Process
Breakthrough Media Agency is a specialized marketing firm that plans, negotiates, and purchases television program space. We act as an agent with TV networks—national, local, or cable—using audience research, ratings data, and demographic insights to identify the best placements. The lead-in and lead-out programs are also included in evaluation.
The process begins with strategic media planning, where the agency analyzes the goals, target audience, and budget to determine the most effective TV channels, time slots, and programming environments. Once the plan is in place, the agency negotiates pricing and placement with broadcasters.
Our Strategy
At Breakthrough Media Agency we achieve our vision and mission objectives by strategically planning, purchasing, and managing television program placement. Our work begins by evaluating short- and long-term goals and translating those objectives into measurable media strategies.
We analyze target demographics, market trends, and competitive activity to identify which TV networks and time slots best align with the desired audience and budget. Breakthrough utilizes data-driven tools and ratings insights to forecast potential reach and return on investment (ROI), in a effort to ensure that every media dollar is spent efficiently.
Once a plan is developed, Breakthrough negotiates directly with television networks and stations. Leveraging our industry expertise and relationships, our goal is to secure optimal program placement(s), competitive pricing, and added value—such as bonus spots or sponsorship opportunities—to maximize exposure and impact.
Throughout the programs airing, we monitor performance, measuring effectiveness through various metrics and conversion outcomes. Breakthrough collects detailed reporting, analyze ROI, and make real-time adjustments to optimize results.
In essence, Breakthrough Media Agency serves as both strategist and advocate—bridging the gap between program and broadcasters to ensure show placement(s) are not only cost-effective but also aligned with the broader ministry vision and growth goals.
The Importance of Christian TV
The NRB and Barna Group’s report, April 2025: The State of Christian Media, reveals that Christian media holds a strong and growing presence in American life. More than 60% of U.S. adults consume Christian media in some form—whether through television, radio, podcasts, news websites, social media, or YouTube—and among these consumers, half engage with such content at least once per week. About 28% are considered heavy users, representing 16% of the total population, and they consume Christian media across more than six platforms weekly and two or more daily.
The report shows that Christian media users are typically younger, married, raising children, and working full-time. They also lean politically conservative and display higher levels of spiritual commitment than non-users, forming a distinct cultural subgroup whose viewing habits reflect their values. Social media dominates this landscape, particularly among younger audiences. Sixty-four percent of Gen Z and 58% of Millennials engage with Christian content on social media, making it a primary spiritual touchpoint for these generations and underscoring the need for mobile-first, digital-first communication strategies.
Public perception of Christian media remains largely positive. About two-thirds of the general population consider it valuable and trustworthy, and that number rises to four in five among active users. Even among those who do not identify as born-again Christians, roughly half view Christian media favorably. Practicing Christians—those who attend church regularly and place high importance on their faith—express the strongest support.
When it comes to motivation, users are primarily drawn to Christian media for positive reasons such as spiritual growth and encouragement, though many also view it as a trustworthy alternative to mainstream outlets. Sixty-six percent of users, and 84% of heavy users, say they turn to Christian media at least partly to avoid mainstream platforms. Users report several personal benefits, including a stronger sense of God’s purpose, deeper love for Jesus, improved emotional well-being, greater understanding of Scripture, and more meaningful relationships.
The study also highlights Christian media’s impact on civic engagement. Two in five Americans recall hearing Christian leaders discuss the election, and half of Christian media users say the content inspired them to pray for it. Among heavy users, more than half said it influenced how they voted. Across the broader population, most Americans affirm the right of religious leaders to speak publicly on political and moral issues.
Overall, the findings portray Christian media as a mainstream and influential force that shapes worldviews, strengthens faith, and fosters social engagement. The NRB emphasizes its mission to equip and defend Christian communicators, affirming their vital role in advancing truth, hope, and freedom of expression in today’s cultural landscape.